Caroline Thompson-Hill, MD for Europe at Accolade Wines, is determined to lead from the front in terms of creating a sustainable and diverse business which keeps a keen eye on consumer-driven trends. By Jo Gilbert
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The low and no category came into its own in 2020, but how can producers communicate
its true riches to consumers? Nigel Huddleston investigates.
Accolade Wines is sandwiching two trends together for its latest release: a botanically infused, low abv wine aimed at the younger generation.
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Accolade Wines is to extend its Echo Falls range with a Malbec variant.
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Accolade Wines has taken its Echo Falls brand into the Prosecco sector for the first time with the launch of ProsEcho Falls.
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At an upbeat presentation at Accolade’s Weybridge UK HQ, where the company launched its 2018 UK Wine Nation Report and unveiled new formats for its wines, general manager Adrian McKeon spoke of “enormous untapped potential in the UK market”, describing it as a “sleeping giant”.
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Accolade wine brands Hardys and Echo Falls have made it into the UK’s Superbrand list.
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